Research Capabilities
We offer complete market research service which includes
- Field work
- Data analysis
- Report writing
Our Research Offerings
Quantitative Research
Well structured Face to face PAPI/CAPI
Semi Structured Face to face PAPI/CAPI
Computer Aided Telephonic Interviews (CATI)
Online Surveys
Common Location Testing
Mystery shopping
Qualitative Research
Focus group discussions
Mini Group discussions
Dyads / Triads
In-Depth Interviews
Day in Life interviews – Ethnographies
Placement Studies – Home User Tests
Sectors We Cover
- Agriculture
- NGOs
- Governmental Sectors
- Automotive
- Consumer Durables
- Education
- Financial and Insurance
- Pharma and Healthcare
- Real Estate
- Retail Services
- Telecom
- Media
- Travel and Tourism
- Lubricants / Tires
- Spare Parts
- Sport / Entertainment
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Appliances, Tools & Housewares
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Furniture and fixtures
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Apparels / fashion
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Bakery / Caterers
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Construction materials
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Electrical tools and equipment
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Office Supplies and equipment
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FMCG categories
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FMCD categories
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Social Polls
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Transportation
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Commodities
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Solar Energy / Energy Batteries
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Credit risk / advisory risk
Brand Research Activities
- Retail Tracking Services
- Trade Census
- Opinion Polling
- Packaging Studies
- Positioning Research
- Price Studies
- Sales Forecasting
- Segmentation Research
- Stakeholder Interviews
- Test Marketing
- Buyer Decision Processes Research
- Children / Youth’s Research
- Concept Testing
- Consumer Research
- Brand Analysis
- Customer Satisfaction Studies
- Performing Store Audits & Distribution Checks
- Distributional Channel Audits
- Image Studies (Brand Image)
- Lifestyles Research
- Commercial Eye Tracking Research
- Marketing Effectiveness and Analytics
- New Product Development
- Usage & Attitude Studies
- Advertising Research
- Brand Equity Research
- Brand Name Testing
- Business-to-Business
Call Us
+967 770 772 941
+967 7111 555 16
+967 1 201 737
Office Address
Alzubairy Street. Opp. C-plas Hospital, Sana’a, Yemen