Retail Measurement Services (RMS)
Retail Trade Census Services (RTCS)
We Conduct Mystery Shopping, Observation, Retail Audits, Store Visits, Shop Alongs of FMCG and FMCD categories
In Retail Audit we are data collection supplier
Mostly store audit data from the traditional trade
Combined scan audit data from modern trade
Retail Measurement Services – RMS
Measure
- Product sales
- Product availability
- Distribution
- Price per pack / individual stick
- Promotional Activities
- Signage type
- In Store Display
- Inventories counts
- Stock (in store, coolers, shelf display, storage room)
- Customer Satisfaction index (CSI) – each quarter
- Facings
Outputs
- Sales in general
- Value Sales
- Volume Sales (Equalized units)
- Unit Sales
- Volume Share (Category / Segment / sub-segment)
- Product share
- Total Market Share
- Coverage
- Share change
- Share gap / Opportunity
- % Growth (This year – Last year)
- Detailed evaluation each quarter about customer satisfactions
- Staff Approach And Attitude
- Brand/Image Compliance Across Stores
- Competitive: Presence, Location, Price Point
- Display Presence/Location
- Service Efficiency
Retail Trade Census – RTC
RTC gives you updating and full picture about your market with detailed information on all points of sale related to your business.
RTC outcome is the main tool to build the right universe for retail audit to measure your distribution, sales, and marketing strategies.
RTC gives you outlet information (Name, Full address, GPS Coordinate Number, product handling …..etc)
RTC gives you final counts by channel in each area.
RTC Checks the availability of coolers, premium locations, signage etc
RTC gives you right directions in your distribution / Real sales
RTC gives you any information as you need
RTC gives you fresh update about market size
Call Us
+967 770 772 941
+967 7111 555 16
+967 1 201 737
Office Address
Alzubairy Street. Opp. C-plas Hospital, Sana’a, Yemen